In alignment with Swachhata Hi Seva, an initiative by the Union Government of India, United Way Delhi with PepsiCo India launched Tidy Trails, a campaign to sensitize communities on responsible management and upcycling of plastic to keep their local environment clean and foster tidiness for setting good examples and inspiring other communities.

Under this campaign, a dedicated mobile van commutes in more than 55 commercial zones in Mathura and Vrindavan, Uttar Pradesh, to pick the post-consumer plastic waste from establishments to be recycled and repurposed. Till now, 5.8 tons of plastic has been collected under this campaign.