“#WhyWaste Campaign” is an innovative approach aimed at reducing & reusing plastic and upcycling the non-biodegradable waste generated at home and/or communities. A collective effort of mobilizing the caring power of community members towards environmental sustainability through the means of conscious upcycling of plastic at home.
United Way Delhi within the short span of time reached out to 1Lakh+ netizens and received 2500+ registrations and entries on plastic upcycling ideas from across India with great enthusiasm and creativity. Resident Welfare Associations also participated in the campaign and collected Eco-Bricks individually to support the cause. On 2nd October 2020, the campaign culminated with the participants pledging to continue their sustainable efforts.